Market Research
40%
Of Millennials travel with friends
96%
Of Americans are concerned of traveling inflation
1/4
Travelers opt to go solo
The incoming market trend for budgeting and group traveling is growing, but not by choice.
Our team found opportunity around the sudden onset trends for the group traveling market and its pain points, specifically in the scope of budgeting and early planning due to concern for economic instability and traveling inflation. We narrowed our user research around Millennial travelers, as they now continue to encompass over 35% of the global travel market.
add phone number and verify
Account details
Dashboard
VIEW TRIP
Add trip
LOCATION
DATES
ADD FRIENDS
Add trip
Create trip or view previous
CALENDAR & ITINERARY
MAP
CALENDAR
ADD NEW BUDGET
REMOVE BUDGET/CATEGORY
CHANGE DATES
GENERAL INFO
ADD FRIENDS/WHO IS PAYING?
ITINERARY
ADD CATEGORY
VIEW CATEGORY
VIEW EVENT
BUDGET
DELETE
ADD INFO
EDIT
ADD POLL
EDIT POLLS
POLLS
Take photo
Gallery
MEMORIES
Create account
Prototyping and Development
We constructed an ideal concept of a user flow that offered key features and solutions relative to the user’s journey map. During this part of our process, we went through numerous iterations of user flows to organize an optimal and easily navigable experience for a multi-user platform.
Journey Mapping
To gain insight around the difficulties of group traveling, we walked through a person’s journey from the initial action of considering a group trip until the end steps of going back home post-trip. We found that during the planning and mid-trip phases, groups would commonly disagree the most.
Initial discussions plans to travel
Disagreements about plans and budgeting
Excited to arrive and experience new things
Can’t decide what to do with free time
Satisfied with new memories and experiences
Janet Sung
Millennial Group Traveler
Scenario: Janet is an adventurous person who wants to take her friends on a trip to New York without the stress of poor planning and budgeting.
Expectations:
Clear communication among group activities
Ability to split and manage trip budgeting
Personalization to manage and oversee plan
Inspiration Phase
Planning Phase
Mid-trip
Post-Trip Phase
Document and vote on places to go
Create a see-able budget list that breaks down everyone’s expenses
Split expense calculator
Shareable itinerary that can be edited for plan changes
Using polls, mood statuses, or other check-ins to see how the group is feeling
Opportunities
Sharing photos with one source for all phone-types
Document and record expenses and itinerary
Group travel isn’t always perfect.
And it’s not always going to be.
But what if there was a way to organize, collaborate, and communicate your travel plan with ease?
WeRoam is the go-to-app for budget tracking, activities planning, and decision compromising to ensure that everybody gets a say in the group.
Watch our Vision Video
Mobile Design
While blocking our wireframes, we prioritized ease of information and accessibility over content to reduce clutter and promote user control. During our design process, we would conduct audits of our competitor apps to understand what system hierarchy has worked and what hasn’t.
Low Fidelity Wireframes
Onboarding
+
ADD FRIEND TO GROUP
VOTE ON LOCATION
SEARCH LOCATIONS
2
1
5
+
+
+
^
^
^
RANK ACTIVITIES
^
CHOOSE TRIP DATES
EVENTS PER DAY
In-App Features
GALLERY
BUDGET PLANNING
TRIP INFO / SELECT TRIP
ACTIVE POLLS
VIEW TRIP DAY
OPEN MAP / ROUTE
PHOTO FEATURE
Mid Fidelity Wireframes
Onboarding
Activities
Transportation
Food
Categories
$922.60
$922.60
$922.60
Itinerary
Budget
Polls
Memories
Spring Break Trip!!
New York, New York
$2767.80
Add Category
What concert should we see?
7 Votes
Winner: Eras Tour
Should we add another shopping day?
7 Votes
Winner: Yes
Previous Polls
What museum should we visit?
7 Votes
Winner: NY MoMa
Which restaurant should we pick?
Olmsted
5 Votes
2 Votes
Los Tacos
0 Votes
Husk Savannah
Vote
Recent!
Itinerary
Budget
Polls
Memories
Spring Break Trip!!
New York, New York
Create New Trip
View Existing Trip
Welcome to WeRoam!
Your one-stop shop for group trip planning. To begin, we’ll create our first trip profile. Let’s get started!
Joseph Broseph
+1 800-000-000
Joseph Broseph
+1 800-000-000
Joseph Broseph
+1 800-000-000
Create Group
Add Friends
Choose Location
Where should we go?
New York City
5 Votes
2 Votes
Ontario
0 Votes
San Antonio
Vote
OurReef | FLUXathon x NEXSUS
High Fidelity Wireframes
Dashboard, Itinerary, & Map View
1/31
2/1
8 Days
Jan
2023
31
Feb
2023
7
Itinerary
Budget
Polls
Memories
Spring Break Trip!!
New York, New York
2/1
Husk Savannah
$$$
$10-20 per person
4:00 PM
This looks too expensive. Maybe somewhere cheaper?
The Awesome Bar
$
$5 per person
8:30 PM
No comments have been made yet!
Map
Your Trips
Spring Break Trip!!
New York, NY
1/31 - 2/7
Bachelorette Party
Savannah, GA
4/18 - 4/24
Italy <3
Florence, Italy
6/4 - 6/10
Current
History
Emmet Park
$$$
Free
6:30 PM
2
Husk Savannah
$$$
$10-20 per person
4:00 PM
This looks too expensive. Maybe somewhere cheaper?
Add event
LANDING PAGE
MAP VIEW
Alternative itinerary view for in-travel experience.
User Research
Final Delivery
“This makes taking responsibility for expenses so much simpler.”
– User Tester, SCAD Student (he/him)
“I like the feature to vote anonymously so that there’s no bias.”
– User Tester, SCAD Student (she/her)
“WeRoam’s aesthetic makes the app friendly but still professional, it’s nice!”
– User Tester, SCAD Student (she/her)
Key Findings & Improvements
Prioritize Personal Budget-Tracking
Most users desired to have a personal budget plan to see how much they are personally spending and contributing to the group.
Add More Realistic Interactions for ‘Memories’
When prompted to take a photo, the user understood how but did not know where the photo went after it was taken. To fix this, we simulated a polaroid shutter effect to clarify ‘saving’ the photo.
Simpler ‘Itinerary’ Screen
The ‘itinerary’ is the first screen the user sees when opening their trip. Originally, we had over 5+ different elements for the user to interact with. By simplifying the UI, the user had more confidence navigating the itinerary screen.
Clarify the Onboarding Process
During the test, users took longer time to understand what next steps to take during the onboarding process. Visual clarity and subtitles were recommended suggestions.
Choose Faves with Itinerary Voting
Come to an agreement by voting on where to go and what to do! Itinerary offers a trip guide and interactive activity map that highlights ratings, costs, and routes.
Split the Checks with Budgeting
Monitor your budget on both a group and individual level! Stay informed before, during, and after trips on who’s paying what and how much the group can spend.
Think Fast with Polls
Decide what’s up next for you and your friends with a quick and easy poll! Anonymous voting offers both fairness and clarity while making choices on the go.
Save Moments with Memories
Effortlessly capture and share well-timed shots or priceless experiences via in-app camera, accessible to users via widget, notification, or global navigation.
Reflection
As an avid hiker and travel enthusiast, I was glad to get behind a project that I was passionate about. Group travel is never easy and I’m even one to admit that I prefer solo-travel at any chance I get. However, while conversing with users about their anxieties with group travel, I learned that many people share the same negative experience around the topic. From there, I concluded that not only was WeRoam designing a solution for current group travelers, but encouraging solo-travelers to re-consider bringing along a plus one.
Travel is always better together.
WeRoam
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