CBS Sports
CBS Sports
Reimagining live-time AR for Superbowl LVIII
Reimagining live-time AR for Superbowl LVIII
Reimagining live-time AR for Superbowl LVIII
Overview
CBS Sports approached SCADPro with the proposition to acquire select students for the highest profile SCAD collaboration to date.
CBS Sports approached SCADPro with the proposition to acquire select students for the highest profile SCAD collaboration to date. The result of our project would be displayed through CBS Sport's Superbowl LVIII for millions of viewers to witness.
I lead the primary and secondary research for our final deliverables as well as the overall art direction of the project's Las Vegas imagery.
CBS Sports approached SCADPro with the proposition to acquire select students for the highest profile SCAD collaboration to date. The result of our project would be displayed through CBS Sport's Superbowl LVIII for millions of viewers to witness.
I lead the primary and secondary research for our final deliverables as well as the overall art direction of the project's Las Vegas imagery.
The result of our project would be displayed through CBS Sport's Superbowl LVIII for millions of viewers to witness.
I lead the primary and secondary research for our final deliverables as well as the overall art direction of the project's Las Vegas imagery.
Roles
Roles
Roles
UX Design Lead
Creative Direction
Project Management
Graphic Design
UX Design Lead
Creative Direction
Project Management
Graphic Design
Timeline
Timeline
Timeline
10 Weeks
Teammates
Teammates
Teammates
Lauren Thompson, David Meyers, et al.
Lauren Thompson, David Meyers, et al.
Tools
Tools
Tools
Figma, Maya, Unreal Engine, Photoshop
Figma, Maya, Unreal Engine, Photoshop
Research
Connecting with the Fans.
Through primary research, our team gathered insights on fan's preferences for sport graphics. Through this initial data, we were able to establish foundational understandings of our target audiences.
Through primary research, our team gathered insights on fan's preferences for sport graphics. Through this initial data, we were able to establish foundational understandings of our target audiences.
Ideation
Advancing The Endzone
Shifting my role from UX Lead to Visual Design, I helped conduct our revisionary meetings, correcting and communicating 2D concepts into 3D atmospheres.
Through primary research, our team gathered insights on fan's preferences for sport graphics. Through this initial data, we were able to establish foundational understandings of our target audiences.Bowl branding.
Capturing Las Vegas
An essential sum of our project was dedicated to understanding the style of Las Vegas for Super Bowl LVIII. We workshopped creative sessions to draft the visual style, textures, and design motifs.
An essential sum of our project was dedicated to understanding the style of Las Vegas for Super Bowl LVIII. We workshopped creative sessions to draft the visual style, textures, and design motifs.
Initial Sketches
Below is a compilation of rendered and conceptual sketches made by our team. I lead the creative direction across all patterns, typography, and asset creation that would create the style of each deliverable.
Below is a compilation of rendered and conceptual sketches made by our team. I lead the creative direction across all patterns, typography, and asset creation that would create the style of each deliverable.
Design
A Halftime-Worthy Presentation
Our project was given special access to present our designs on SCAD's 80+ feet XR stage. The presentation was delivered to simulate a live Super Bowl stream to share an immersive experience for our clients.
Our project was given special access to present our designs on SCAD's 80+ feet XR stage. The presentation was delivered to simulate a live Super Bowl stream to share an immersive experience for our clients.
Post-Game Analysis
Check out an in-depth view of our work from CBS Sport's Documentary, aired lived during pre-game!
Check out an in-depth view of our work from CBS Sport's Documentary, aired lived during pre-game!
VIEWER COUNT
100+ Million
Tuned in to visualize our AR graphics & pre-game interviews in live time.
Deliverables
6+
AR graphics created and rigged, ready for handoff for immediate usage during the game.
This Project is Under NDA
Thank you for showing interest in my work. If you'd like to learn more about this project, please reach out!
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